Citrus — from new listing to booked showing

The email you're sending vs. the one your clients need.

Your automated MLS emails on the left, what Citrus sends on the right.

What your buyer gets today MLS auto-email

Hi there,

Here are some new properties that match your criteria:

$895,000

Residential

1059 Kerwood Road
West Chester, PA 19382

4 bd • 3 ba | 3,005 sqft

MLS# PACT2125416

⏱ Coming Soon

More Details

Access your Portal now

This link will expire 80 days after last accessed.

Your agent

Sent automatically by the MLS

Nothing here answers the questions they actually asked you. So they open ten browser tabs — or they don't bother.

What Citrus sends Same listing · same feed · real data

Your name here

Your agent · your brokerage

1059 Kerwood just came up as Coming Soon in West Chester Area, on 1.3 acres. Here's everything you asked me to check, in one place.

$895,000

1059 Kerwood Rd, West Chester, PA · 4 bd / 3 ba / 1.3 ac

⏱ Coming Soon

94^%

Checked against all 8 of your must-haves — 7 confirmed, 1 flagged below.

Book a showing

Ask a question

Everything you asked about 8 of 10 found · 2 to confirm

School district

West Chester Area · Starkweather → Stetson → Bayard Rustin

Your target

Lot size

1.30 acres · cul-de-sac, level

~1 acre ✓

Bedrooms

4 bedrooms, all on upper level

4 BR ✓

Property taxes

$7,701/yr · $5,546 school + $1,224 county + $929 township

Found

Water & sewer

Public water · on-site septic

Found

Heat & cooking

Natural gas forced air · electric cooking, eat-in kitchen

Found

Fireplace

1 fireplace, stone surround — fuel type not listed

Confirm

Office / bonus space

Finished basement + possible in-law suite — no dedicated office labeled

Confirm

Drive times from this home the places you actually go

Your grocery store

Glen Mills, PA

13 min

typical

The kids' hockey rink

Aston, PA

18 min

6:00 PM

Her parents

Wilmington, DE

26 min

typical

His office

Wilmington, DE

29 min

8:00 AM

Her office

Norristown, PA

42 min

8:00 AM

Traffic-aware drive times, calculated for when you actually leave.

Affordability your 10% down, plus two alternatives

Based on the 10% down you told me

$6,487/mo

$89,500 cash at closing · $805,500 loan

Principal & interest$5,144

Property taxes · actual$642

Homeowners insurance (est.)$285

PMI — under 20% down$416

Total monthly$6,487

If 5% down

$6,959/mo

$44,750 at closing

+$472/mo · PMI jumps to $602

If 20% down

$5,500/mo

$179,000 at closing

−$987/mo · no PMI

What PMI is costing you: at 10% down you're paying $416/month for mortgage insurance that builds you nothing. It falls off once you reach 20% equity — but putting 20% down now saves $987/month from day one, at the cost of $89,500 more at closing.

Run your own numbers on this home →

30-yr fixed at 6.6%. Taxes $7,701/yr pulled from the actual listing — not an estimate. Insurance and PMI estimated. Not a loan offer — your lender's numbers will be the real ones.

Two things to flag: the listing doesn't say whether the fireplace is gas or wood, and there's no dedicated office — though the finished basement could serve as one. I'll confirm both. And since it's Coming Soon, we can get you in before it hits Zillow or Redfin.

Book a showing →

Ask a question

"This one's worth seeing in person — the lot and the schools are exactly what we talked about. Let's get you through the door first."

Sent via Citrus · on behalf of your brokerage

Real listing. Real data. The flags are the point — Citrus surfaces what the listing doesn't say.

The buyer's side

Zillow has every home. You have theirs.

The homes you sent, scored against what they asked for — payment, commute, and the catch already worked out. Nothing left to look up.

My homesCompareFavorited

Your agent

New today

94^%

$895,000

1059 Kerwood Rd
West Chester, PA · 4 bd / 3 ba / 1.30 ac

$6,487/mo at your 10% down

Your school district 1.3 acres 29 min to work Office not listed

7 of your 8 must-haves · 1 to confirm

Book a showing

♥ Favorite

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seen Tuesday

89^%

$825,000

26 Sconnelltown Rd
West Chester, PA · 4 bd / 3 ba / 0.82 ac

$6,010/mo at your 10% down

Your school district 0.82 acres 24 min to work

6 of your 8 must-haves · 2 to confirm

Book a showing

♥ Favorited

Ask a question

Your places, from this home

● your matches · ○ your places

What you'd pay

Down payment10% · $89,500

Principal & interest$5,144

Taxes · actual$642

PMI$416

Monthly$6,487

Favorited

26 Sconnelltown Rd

$825,000

89%

140 Valleybrook Dr

$615,000

87%

The score is honest. 94% means 7 of their 8 must-haves — the eighth flagged, not hidden. Nothing left to verify elsewhere.

Your side

Open it, work the top of the list, close it.

Every buyer scored against every new listing, overnight. A ranked queue instead of an inbox — by what each conversation is worth, or which closes easiest.

ProspectsPropertiesPerformance

8 active buyers

Sort Expected value Best match Most matches Budget

Robert C.

$2.0M–$2.5M

Nurturing

Best match

1 Runnymede Farm · $2,300,000

82%

homes

$47,150

est. value

Work lead →

The Reynolds

$1.2M–$1.4M

Offer pending

Best match

18 Fox Chase Ln · $1,350,000

88%

homes

$29,700

est. value

Work lead →

Tim & Katie

$850K–$950K

Touring

Best match

1059 Kerwood Rd · $895,000

94%

homes

$21,030

est. value

Work lead →

Dan & Priya

$650K–$750K

Touring

Best match

9 Hillendale Rd · $699,000

97%

homes

$16,950

est. value

Work lead →

Ashley & Tom

$400K–$450K

Showing booked

Best match

44 Marshall Ave · $429,000

99%

homes

$10,620

est. value

Work lead →

Notice who's at the top. Robert is your worst match — 82% — but a $2.3M home makes that conversation worth $47,150. Ashley & Tom at 99% are the easy call, worth $10,620. Value = price × match × commission.

New listing to booked showing, with nothing in between.

The email you're sending vs. the one your clients need.

Zillow has every home. You have theirs.

Open it, work the top of the list, close it.

Get in on the ground floor.

Want a closer look?